Athletes Unlimited Softball Partners With Togethxr

Every women’s sports fan knows the iconic Everyone Watches Women’s Sports shirts and apparel from Togethxr, the brand founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird. 

However, the brand is more than just a slogan. It’s a unifying symbol of support, community, and group identity for women athletes and women’s sports fans globally. 

The Togethxr site will tell you that “women make up 44% of all athletes yet only receive 16% of sports media coverage.” Togethxr is dedicated to changing that by uplifting the incredible women athletes that make up some of the fastest-growing leagues.

Past their iconic apparel, Togethxr has grown into a much larger community centered on visibility and recognition. From podcasts to insider stories, the brand capitalizes on its virality to spread the word on women’s sports. 

Moreover, they take sports further, as they say on their home page, promoting the stories behind some incredible athletes who are thriving in new and old professional leagues.

On-Field Representation

The partnership launched ahead of Opening Day (June 9) of the 2026 AUSL season. Sides of bases featured the iconic slogan in its softball-focused form, “Everyone Watches Women’s Softball” (via Togethxr and AUSL on Instagram). 

Star AUSL players can see the slogan as they slide into second, a simple reminder that they are making a difference, and a reminder to keep doing what they’re doing. As inspirations for young girls globally, a simple note that the spotlight is now on them provides assurance that they are, in fact, making a difference. 

Apparel

Togethxr launches its new t-shirts today, Friday, June 12, at 9 a.m. ET. They will be available both on-site at AUSL home fields, as well as online. The shirt features a navy base with the classic EWWS font and “softball” in the traditional bright softball-yellow. 

Why Softball? And Why Now?

Now is the time to invest in women’s softball as it begins the 2026 season with expectations of rapidly growing numbers.

The 2025 season held 24 sell-out games and averaged 90% attendance in stadiums. With a new draft class of incredible athletes and more attention to the sport overall, it’s as great a time as any to see companies like Togethxr bringing in AUSL to its women’s sports family.

If you want to support Togethxr and AUSL, pick up your shirt on the official Togethxr website.